Politics 2.0

3 Nov

In class this week, we spoke about the growing trend that involves using social media to campaign during a political election. Barack Obama’s victory in the 2008 Presidential Election was defining for a number of reasons, one of which was his heavy usage of sites like Facebook and Twitter to mass-project messages and promises to his supporters. Obama’s constant stream of updates on social media outlets humanized him in a sense, and allowed citizens to feel more connected. Furthermore, and perhaps most importantly, it brought him closer to the Y-Generation, voters born in the early 1980s and later, who turned out and voted in record breaking numbers. Through his dedication to sites such as these, as well as personalized websites like MyBarackObama.com, Obama was able to project more than just a candidacy in the election – he was able to create a brand. Equally as important as maintaining these outlets of communication was his pledge to continue connecting with his supporters via these means after his victory in the election.

Our class discussion allowed me to think about the relevance of social media in other countries in political and economical hot spots in today’s world. For example, with Greek Prime Minister George Papandreou surprisingly calling for a referendum on the approved international bailout package, a move made Papandreou contests, to look out for the people’s interests, I am left wondering if Papandreou’s stance would possibly change had he been continuously connected with his country’s people via tools such as Twitter or Facebook. Would he have come to a different conclusion? Would he have heard more directly from some of the people who are unemployed, have recently lost their jobs, or are calling for his resignation in the streets? Would any of it had mattered? Yes, there are more questions than answers to this rather irrelevant question, but the premise remains interesting: in a country filled with all sorts of turmoil, could a political leader’s use of Twitter or Facebook affect public opinion? Positively? Negatively?


One Response to “Politics 2.0”


  1. Politics 2.0 » Greece on WEB - November 4, 2011

    […] post by georgeembiricos Category: Uncategorized You can follow any responses to this entry through the RSS 2.0 feed. […]

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