Tag Archives: Apple

The Influence of Steve Jobs and Apple

10 Oct

Our childhood has seen some pretty drastic and continuous technological changes. I remember the introduction of the desktop computer into my academic career sometime in the 3rd or 4th grade – it was met with awe by all my classmates… and I’m talking about the old, quite intimidating machines that would garner nothing more than a chuckle and scoff today. Slowly, our view of computers changed from a convenient addition to a necessary tool, filled with constantly evolving applications, capabilities, and advances. The more that computers changed, the more that my generation became addicted to them. The more that they changed, the more that we relied on them for everything from academic work to games to social interaction. By the time the year 2011 hit, computers controlled pretty much every aspect of our social and academic lives, and ‘Steve Jobs’ was a household name, much like his revolutionary company, Apple. The changes in technology are so drastic, that I believe we would look back at the state of the technological world a mere two years before and be amazed that we were even able to function without what we have today (repeating this process for every two year period).

One of the amazing things about Apple is that the company makes one realize how seemingly impossible life is without it. Quick example? As I write this post, frustratingly cursing at some provided computer that would bring the words, ‘junk,’ ‘garbage,’ and ‘snail’s pace,’ to mind, I cannot help but think of how I usually write blog posts, since it has become somewhat of a routine: I lie in bed, take out my MacBook Pro, plug my headphones into my iPod, and begin typing away. Should someone happen to contact me while I am working, my iPhone would buzz on the table next to me. Sure, that sounds like a commercial for Apple, but it’s just become a fact: life is easier with Apple and all of its products. Some would even say that life is impossible without them!

In class we have discussed the revolutionary ways in which people are able to communicate and interact with one another via the internet. Facebook, Twitter, Blogs: All these powerful tools of speech are virtually embedded with Apple and Steve Jobs’ creations. Whether it’s tweeting on an iPhone or facebooking on a MacBook, Apple and its co-founder have managed to permanently wield its way into our lives at a startling pace.

Finally, much is made of the remarkable way in which Steve Jobs used to present his company’s products. Jobs paces on a stage, using heavy body language and animated gestures to showcase the capabilities of his newest genius creations. Jobs’ presentation style speaks to the philosophy of Apple: engaging the audience and making them believe that life with Apple is necessary for all. There is now an entire way of presenting known as the Steve Jobs way!

With the tragic passing of Jobs last week, all we can do is try to begin to understand just how much one man influenced everything we know about technology today, and how much his products will continue to evolve and amaze, causing us to question how we could have ever lived without them…