Tag Archives: social media

Politics 2.0

3 Nov

In class this week, we spoke about the growing trend that involves using social media to campaign during a political election. Barack Obama’s victory in the 2008 Presidential Election was defining for a number of reasons, one of which was his heavy usage of sites like Facebook and Twitter to mass-project messages and promises to his supporters. Obama’s constant stream of updates on social media outlets humanized him in a sense, and allowed citizens to feel more connected. Furthermore, and perhaps most importantly, it brought him closer to the Y-Generation, voters born in the early 1980s and later, who turned out and voted in record breaking numbers. Through his dedication to sites such as these, as well as personalized websites like MyBarackObama.com, Obama was able to project more than just a candidacy in the election – he was able to create a brand. Equally as important as maintaining these outlets of communication was his pledge to continue connecting with his supporters via these means after his victory in the election.

Our class discussion allowed me to think about the relevance of social media in other countries in political and economical hot spots in today’s world. For example, with Greek Prime Minister George Papandreou surprisingly calling for a referendum on the approved international bailout package, a move made Papandreou contests, to look out for the people’s interests, I am left wondering if Papandreou’s stance would possibly change had he been continuously connected with his country’s people via tools such as Twitter or Facebook. Would he have come to a different conclusion? Would he have heard more directly from some of the people who are unemployed, have recently lost their jobs, or are calling for his resignation in the streets? Would any of it had mattered? Yes, there are more questions than answers to this rather irrelevant question, but the premise remains interesting: in a country filled with all sorts of turmoil, could a political leader’s use of Twitter or Facebook affect public opinion? Positively? Negatively?

What Would Google Do?

14 Sep

The assigned article ¨What Would Google Do?¨ highlights the growing and overwhelming amount of influence that consumers can have on corporations through their use of social media. A seemingly short rant can lead to a significant decrease in product sales and affect the entire way a company conducts customer service. These trends can be related to the topic of this blog, restaurants, or specifically, sushi restaurants. As I will be living in Barcelona, Spain, a city thousands of miles away from my hometown of New York and my university city, Nashville, Tennessee, I often resort to popular travel websites such as tripadvisor.com, which provide multiple user reviews of restaurants in various cities.

There have been several instances in which I have found a restaurant which appears to have a large percentage of positive reviews, with only a couple of dissenting opinions. In these cases, restaurant owners and managers have been quick to respond to criticism, defending their establishments and even questioning the integrity of the reviewer through the website. These examples show the expanding role of social media in today´s world. Owners understand the vast effect to which a single online post can have on their business, and feel the need to express themselves through similar platforms, in order to appeal to consumers. One single click of the mouse can affect how a business is viewed, and owners realize that they must resort to combating criticism head-on, through social media.